Mangialonga 2013: The Big Barolo Binge

Mangialonga is one of the biggest annual events in these parts, attracting people from across Europe. It’s described an “Enogastronomic walk”, basically a walk with great local food and wine. What’s not to like?

Starting in the centre of La Morra the walk winds down through the vineyards for 4km to the frazione of Santa Maria with six stops along the way – aperitivo, antipasto, primo, secondo, formaggio and dolce. At each stop you collect your plate of food and then, with your wine glass hanging in a little pouch around your neck, go to the wine counter, where a selection of dozens of local bottles awaits. Each stop has a different variety – Dolcetto, Barbera, Nebbiolo, Barolo and Moscato.

Wine La Morra dog

Sounds great, right? That’s what we thought too, so we signed up and handed over 40 Euros each.

The next day we arrived at Piazza Castello, wine glasses around our necks and headed off down the hill. It was busy, but we hung back a few paces and found some space of our own. The first stop, aperitivi, was pleasant enough. We had some olives, bruschetta, some kind of pesto-type thing, but we wanted the real food, so we headed off pretty quickly towards the next stop.

vineyard walk La Morra

The walk down through the vineyards was wonderful. La Morra is one of the highest villages around so the views of the Langhe hills were incredible the whole way. Everyone was quite spread out now so it was a peaceful, relaxing stroll.

As we neared the next stop though, things changed. It sounded like a football match, which is great when you’re going to a football match, but less great when you’re having a peaceful walk through the vineyards. There was singing, chanting, shouting, jeering.

It turns out Mangialonga has developed a bit of a reputation as a drinker’s paradise. We gingerly approached the wine counter, where most of the noise was coming from… a girl sat on top of a wall directing the crowds of baying men beneath her, until they started shouting for her to get naked, at which point she threw her wine at them in disgust and jumped down.

The crowd swayed back and forwards as one, Dolcetto flying everywhere. It was impossible to get to the counter as dozens of people stood there getting a glassful, necking it and then asking for another.

For years I’ve been told this doesn’t happen in Italy, that Italians know how to drink, that they don’t have the English obsession with drinking to get drunk. They enjoy their wine, but in moderation. They like to savour it. It appears this reputation no longer holds true. This lot were on it. It was like a night out in Newcastle, but with sunshine and good-looking people.

Now don’t get me wrong, we were there to have fun. We had every intention of drinking more wine than one should at midday on a Sunday, we just didn’t fancy fighting for it or showering in it.

We put our heads together and came up with a plan. If we abandoned this first stop, we could get ahead of the baying mob and enjoy the rest of the walk in relative peace, just as it’s supposed to be enjoyed, so we headed off.

La Morra walk Barbera Nebbiolo

The next stop was Barbera, Nebbiolo and Tajarin al Ragu. Three of my favourite things. For about five minutes our tactics worked perfectly… we got our wine, a large bowl of delicious pasta and settled down in the sun. They had at least 40 different bottles of Barbera and the same of Nebbiolo to choose from, so not wanting to be rude we quickly went up and each got another glass. And another.

And then the chanting started again. They had arrived. The orderly queue for wine became a bundle and shouts of “drink to celebrate, drink to vomit” echoed across the vineyards. A stag do valiantly tried to support their ailing stag as he stumbled through the crowds desperate for another glass of Barbera.

We quickly headed off to the next stop. This was one of the best… braised veal in Barolo, accompanied by, of course, Barolo. Learning from our experience of the last stop, we made the most of the wine here, treating ourselves to several glasses before the hordes arrived. It was a rare treat to be able to try so many delicious Barolos.

And then, sure enough, the peace was shattered once more and so off we went.

At the penultimate stop, we enjoyed a plate of cheese and yet more Barolo, before catching a shuttle bus back up the hill to the start point in La Morra for the final stop – Moscato with hazelnut cake. A band was playing in the square now and there was a real party atmosphere. Most of the serious drinkers were obviously still out on the route enjoying their Barolo, though a few lone drunks stumbled around the piazza or tried, unconvincingly, to dance to the music.

La Morra walk wine

And that was it, Mangialonga, for us at least, was over. It’s a great concept, well organised and with fantastic local food and wine, but for now at least, it has been ruined by people who obviously see it just as a good way to ‘drink until they puke’.

It’s a real shame. A couple of years ago, it was probably amazing and hopefully a couple of years from now their attention will shift to a different event and Mangialonga will be able to revert to being a great day out for people who want a nice walk interspersed with great local dishes and wines. I must be getting old…

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23 responses to “Mangialonga 2013: The Big Barolo Binge

  1. What a pity a bad drinking culture is starting to appear in Italy. I have see groups of young drunk people in Rome and Florence and thought they must have been foreigners, but unfortunately they were young Italians.

    • It’ a real shame. I think it’s mainly a big city thing at the moment (it’s nothing something I’ve seen around here before, so I assume all these guys had travelled down from Turin, Milan or Genova for the event), but I guess it’s only a matter of time before it spreads…

  2. Unfortunately,Italy is starting to follow AMERICA……..My husband is ITALIAN born and raised and it was never like this when he grew up!Do you think the unemployment and the problems they are having has anything to do with it?I understand Italy is right behind GREECE.

    • In my opinion it’s just that drinking culture is spreading… I don’t imagine the economic problems are helping, but I don’t think they are the cause, I think it’s just a cultural change. This wasn’t a cheap event and most people would have had to travel a fair distance to get there so I think it’s just young people out to have fun (how old do I sound!?). I’m certain it would have been the same or perhaps even worse had it taken place in the UK, and probably in America too I would imagine…

  3. It does sound like a great opportunity to try a range of wine and food. Sadly, large crowds can create their own (negative) dynamic. In memory of our recent trip to Puglia, we are off to a Puglia restaurant here in Manhattan. Looking forward to it and your post has just heightened the anticipation.

    • Yep, Otto has a bit of a taste for fine wines 😉 I think we’ve worked out a good tactic in case we end up doing it again next year… start early, go fast and get to the penultimate stop several hours before everyone else. You can then settle down for a couple of hours of Barolo and cheese before the main pack arrives… It’s a shame we have to wait a year to put it to the test!

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  4. Yikes. The “Party HARD!” culture so prevalent, if not perpetuated, by my country-‘Merica!-has been front and center for years and years and years. Sorry everyone, truly. I’m going to geek out BIG TIME now. Perhaps your Mangialonga is akin to …..wait for it!…..Planet Beta III’s “Festival” from the Star Trek episode, Return of the Archons. “Festival” is the one time per year when the normally quiescent society is allowed a period of violence, destruction, drunken debauchery and sexual aggressiveness. One crazy night to get it all out of their systems. Then everything is back to normal. The Mangialonga drunkenness totally taint’s the event for those seeking a more mellow hedonism, though. I truly hope the influence of our overly self indulgent and escapist USofA does not continue to impact other more truly present cultures.

    • And there was me blaming the UK and our laddish, drink until you fall over culture…. I’m happy to blame the US of A instead though!! Just to be clear, I don’t have a problem with people drinking too much and doing stupid things, we’ve all been there, it just really wasn’t what I expected on a Sunday morning in La Morra. Plus, it meant I couldn’t get as much wine as I wanted because I couldn’t get anywhere near the bar. That’s the real problem right there! 😉

  5. Pingback: The story so far: Part 3 | Living in the Langhe - a new life in Piemonte, Italy·

  6. Hello! I am about to buy tickets to this for 2014 and wondered the difference between the 11am and 12:45pm time slot. Any thoughts based on crowds/ time it teas to complete which is best?

    Thanks

    • Hi Julie, there’s no worries in terms of how long it takes to get around, you have as long as you like, you can take all day if you want. And either of those time slots will give you as much time as you could possibly want. The only question really is whether or not you want to avoid the busiest times… We started at 12 last year and by the time we got to the first proper stop it was absolutely heaving. We had to fight our way to the wine. It made for a good atmosphere, but it would have been better were it no such a task to get a drink! So, on that basis, I’d say go for 11, hopefully the you’ll be a bit ahead of the worst crowds, at least for the first couple of stops, and you can take your time a bit. Just so long as you’re ok with starting drinking at 11! Have a great day and make sure you try as much wine as possible!! 🙂

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