When I was growing up there was a shop on our local high street that was forever closing down and then reopening the following week selling a slightly different collection of crap. Every few weeks it would have a different name and different stock, the only thing that remained constant was that whatever it was selling was undoubtedly crap.
Up until now, I’ve always assumed that shop was a failure. I mean, it must have been, right? Why else would it keep closing down? But maybe it wasn’t. Maybe, in fact, it was just before its time. Maybe it was offering us a glimpse into the future, into the brave new world of the 21st century. Maybe, just maybe, it was the world’s first Pop-Up Shop.
I hate Pop-Up Shops. Just seeing those three little words written down makes me want to pick at my eyeballs with a rusty fork. Actually, to be more precise, I don’t hate the shops themselves. I hate the term. I hate Pop-Up Restaurants as well. It’s all so ‘on trend’. And I hate myself for typing that too.
We were in Chamonix last week and I was unfortunate enough to lay eyes on the only thing I hate more than a Pop-Up Shop (no, not someone taking a photo with an iPad, though that comes in a close third…), a shop that has started calling itself a Pop-Up Shop despite having been there for several years. A fake pop-up shop. Just a shop. But one whose owners so desperately want it to be seen as a cool that they thought it best to call it a Pop-Up Shop. Seriously.
In preparation for Pop-Up’s eventual arrival in Italy, assuming it’s not here already, I’ve decided the only way to keep my sanity is to embrace the ridiculousness. Give Pop-Up a big, warm hug and welcome it into my life. So, that’s what I’m going to do. From now on, this blog is a Pop-Up Blog. And it already feels good. Much cooler. More on trend. I won’t be taking photos of anything with my iPad though, you have to draw the line somewhere.